We have a serious problem brewing with GPS navigation systems for automobiles and even motorcycles. There are however problems with this devise as a high tech toy are more serious than you might think. Ask anyone in a metro area who has bought a new car with one of those cool GPS upgrades for their SUV or new sports car. We have had our customers complain (customers of the carwash business, which is my profession). Oh they love the gadget, but they are under whelmed by the lack of data and streets, which are not listed. You see we have been seeing incredible suburban growth in many cities. Places near large DMA metros are a problem out in the middle class suburbs. In many areas such as outside Chicago, Los Angeles, San Diego, Phoenix, Las Vegas, Seattle, Portland, Denver, Dallas, Houston, Austin, San Antonio, Nashville, Kansas City, Minneapolis, Columbus, Cleveland, Baltimore, Jacksonville, Tampa Bay, Miami, Orlando, Atlanta, DC Subs, etc. And in NJ, NC, NV, OH lots of other fast growing growth pockets.
When GPS devises for cars first hit the scenes at the CES and SEMA shows in 1996, they became increasingly more popular, powerful and better data. But like VHS and Beta, Apple and IBM, competition became increasingly greater causing much consolidation in the industry along with patent fights. Much of the technology was former Defense Contractors peddling their wares through subsidiary consumer level companies. But the tight market remained due to the costs. Meanwhile companies like DeLorme and others tried to flood the market with low priced GPS units, which made things even more competitive. And the bugs were not fully out of the system yet. Someday all cars will drive themselves and people can watch TV, do video conferencing and use their transportation as a portable office or entertainment system while they are being driven to the location they have punched into their computer. Some things will have to occur before this is a reality of course. But eventually your dexterity skills to actually pilot a car will be worthless and un-needed.
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